Manuka honey’s antibacterial properties can help to soothe a sore throat and fight bacteria. It is also an antioxidant and may protect against ageing.
The society worked with BeeNZ to produce a unique packaging solution for their high-end single-source UMF-rated Manuka Honey. The outer box uses a deep rich green, reflecting the remote bush from which the high-potency honey is sourced and evokes a feeling of climate, atmosphere and movement.
Branding
Branding is one of the most essential elements in manuka honey packaging. It can build trust with consumers and help them differentiate between different brands. In addition, it can also be used to promote a brand’s message and values. Some examples of great branding include a clean, modern design and a clear focus on quality ingredients. In this way, brands can increase their customer base and create long-term loyalty.
Manuka honey is a particular type of honey that comes from the nectar of the Manuka flower. It has unique healing properties and is highly coveted by many consumers. It has gained popularity recently because of its potential to treat various ailments. It has also been linked to improved gut health and lower inflammation levels.
To capitalise on this growing interest in manuka honey, companies have redesigned their packages to highlight the premium ingredient and draw attention to the brand. This new packaging has been made with recycled and reusable materials like Glass and cork. It also includes a honey dipper that allows for a more straightforward measurement of honey. The packaging was designed to be eco-friendly and an excellent alternative to plastic packaging.
The rebrand of Comvita’s UMF(tm) Manuka Honey featured darker earth tones and gold to reflect the premium nature of the product. It also features a Fernmark and the UMF certification, ensuring the honey is pure and genuine. In addition, the rebrand included a website and social media campaign that educates consumers on recognising real UMF(tm) Manuka honey.
In today’s world, honey is often mass-produced and blended with varieties from numerous regions, reducing its core ingredient’s true provenance and character. The rebrand of Manuka Emporium’s new packaging aimed to challenge this mentality, collaborating with a select group of beekeepers to create an exceptional product. The result was a honey package inspired by the attitude, persistence and honey-making philosophies of the beekeepers of yesteryear.
Design
The honey market is highly competitive, and if you want to stand out from the crowd, you need a design that will catch the eye of premium shoppers. Fortunately, many creative ways exist to differentiate your product from the competition. For example, you can use different colours to highlight your brand’s point of difference or choose a unique packaging shape. The key is to find a design that appeals to consumers and communicates your product’s benefits.
The high demand for Manuka honey increased in the number of packaging desi showcasing
this extraordinary variety’s unique qualities. Compared to other types of love, Manuka honey has a higher concentration of methylglyoxal (MG), which is thought to be responsible for its antibacterial properties. It also has a more muscular non-peroxide activity. Because of these factors, the Manuka honey market is increasing.
In addition to its antibacterial effects, Manuka honey is known for treating various health issues. Specifically, it can treat chronic sinusitis and digestive problems. In a recent study, researchers found that Manuka honey was as effective as saline nasal spray in relieving the symptoms of chronic sinusitis.
As a result, the Manuka honey packaging market is gaining popularity in domestic and international markets. Several manufacturers have designed unique containers that reflect the natural characteristics of the honey. For example, Hexagon Honey sells its honey in hex-shaped jars that mimic the geometry of beehives. The hex-shaped containers are easy to stack and re-seal, which helps prevent the loss of valuable love.
Another way to differentiate your brand is to use a unique colour scheme that reflects the honey’s origins. For example, Steens has a vibrant packaging design that stands out in the crowded honey category. The bold look is meant to attract the attention of premium shoppers and showcase the honey’s unique qualities.
In addition to the visual impact of a unique colour, the choice of materials for your Manuka honey packaging will significantly affect its performance. Glass is the traditional material, but other options are becoming increasingly popular. Plastics can be used for packaging Manuka honey because they resist chemicals, moisture, and light. In addition, they are recyclable and biodegradable.